MEET JOANNA
I always loved the taste of sourdough and I wanted to offer healthy bread to my family and friends. When I realised there wasn't a local bakery to satisfy my Saturday morning cravings, I decided to teach myself how to bake it. What started as a personal journey quickly became a cherished ritual—a way to slow down and find a quiet moment in a busy life. I recognised that others might appreciate this too. That’s when the idea for this business was born.
With three ingredients—flour, water, and salt—WE DOO DE DO craft our sourdough using organic flour from local mills in and around Amsterdam. We know that baking bread takes time, so we handle the preparation, leaving it to you to enjoy the most rewarding part, baking it. ​​​
Our mission is to inspire as many people as possible, even in the busiest of lives, to make this a weekend ritual—something to look forward to and savour. Whether it’s the feel of the dough in your hands or the smell of fresh bread in your kitchen, we’re here to help you make your weekend more weekend.
Our mission
